The product of Vansah
Nowadays there are several ways for hungry people to get their food for lunch or dinner. One opportunity and a current rising trend are food trucks. The current growth figures of this still young business are impressive. In Germany the number of food trucks has doubled annually within the last three years. Right now there are over 1.000 active food trucks. This is where Vansah comes into play. Vansah works very closely with food truck owners and offers their customers a different but fresh and comfortable way to pick up their desired food at a chosen food truck.
Example persona
Lennart is 34 years old and owns a food truck. He mostly attends private events with his food truck. His dishes, especially the burgers, get excellent feedback from his customers. After 2 years of experience he is still struggling with various problems, for example, when the expected demand is too low there is a waste of food. The other case is that the demand is too high and he has not enough food for his customers available. These problems cause fluctuating sales. Also, he has trouble with a heavy workload, which can sometimes lead to dissatisfied customers due to long waiting times.
At the moment Lennart is hard working all alone by himself. Over the years he has established some valuable connections and worthwhile locations to sell his burger. He is really proud about his previous achievements but is also aware that his situation could be much more profitable. There are still plenty of promising opportunities that he misses out as he struggles to find new ones on his own. Precisely because he wants to develop further, it is time for a new solution.
Solution
Vansah is the perfect solution for Lennart’s food truck business. It offers an online platform for food truck owners which connects them with their customers and provides them with new qualified locations and events. All customers order their food via online payment and can select their desired pick-up time. Especially because of the corona pandemic cashless pre-orders are a must have. In addition the platform provides an overview for food truck owners with all important aspects. For example, displaying all incoming orders and their current states. This advantage makes a good assessment of the expected demand possible. Other benefits such as time saving or increase in customer satisfaction are not to be neglected. Moreover Vansah provides an easy and fast way for accounting as well. All these mentioned advantages take care of maximizing sales and profit.
Time to sum everything up and take a look at the value proposition of Vansah:
- Risk Mitigation: Exact total number of orders
- Reduction of customer acquisition: access to new locations / customers
- Loss reduction: purchase as needed
- Time savings: ordering and payment are greatly simplified
- Reduction of overhead costs: no cash, simplified accounting
- Increase in customer satisfaction: no waiting time and pick-up time can be selected
Let’s talk business
Vansah’s priority is to maintain a close partnership with its customers. Because of that it uses a revenue sharing model which suits perfectly for this intention. Revenue sharing is the distribution of revenue, that is the total amount of income generated by the sale of goods and services, among the stakeholders or contributors. The exact amount of the revenue sharing is not determined and can vary for every food truck customer. It is expected to be around 10% - 15%. This kind of business model creates a common goal to develop further.
The website
Last but not least the website. The website of Vansah is accessible on vansah.de. This website is easy to use and contains a customer login and a food truck owner login. As a normal customer it is not necessary to create an account to order anything. In the customer view all available locations with food trucks are visible. If you are interested in the technical implementation you can check out our other article linked here.
After selecting a near food truck you will be directed to the products view. The order process is simple as any other order platform. Select your favourite food, go to checkout and choose an online payment method.
The food truck owner gets an order overview also known as dashboard after login. At this page he can see all his incoming orders in detail and the current state of a specific order. In this way he can perfectly set up his preparation for the upcoming day.
It is also possible to check all invoices and handle the accounting. Furthermore the food truck owner can add new or edit existing locations by himself. The same applies for the offered dishes.
If you had fun reading this article, you might also like these more in-depth articles on Vansah. The following articles cover the final product idea validation, which shows an example how to apply a hypothesis validation technique and the minimal viable product, where you can read about an example how to apply a product interview technique.
